Revenue for the entire video streaming app industry reached $72.2 billion in 2021 and is projected to reach $115 billion by 2026. Although online video and entertainment are popular among all generations, young people (18-25 years old) tend to spend hours every week watching videos online. Live content such as sports and musical events has preserved the high importance of live video streaming.

• Total Market Available: US$59.14 billion
• Number of registered streaming subscribers in Malaysia: 14.1 million users